Recent data from Econsultancy highlighted the UK markets thirst for click-and-collect services among internet users – with around 45% of UK respondents admitting to use such a service. Retailers have been scrambling to cash in on the click-and-collect craze, with brands launching services across the country. London’s underground is being used as a key battle-ground for connecting consumers to convenience, with Asda piloting a scheme for London’s busy commuters.