First there was BuzzFeed and then there was Trinity Mirror's Usvsthe3M. And now there is i100, a new site
launched by ESI Media. Like its forbears, i100 offers a diet of lists (aka listicles), games, quizzes, nuggets of news, data-driven graphics, maps and eye-catching images. The material, as with the
other sites, is eminently shareable. So, in the words of ESI Media's press release, it "empowers readers."
Read the whole story at The Guardian »