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ESI Media Launches i100.co.uk To 'Empower Readers'
- The Guardian, Thursday, July 17, 2014 3:54 PM
First there was BuzzFeed and then there was Trinity Mirror's Usvsthe3M. And now there is i100, a new site launched by ESI Media. Like its forbears, i100 offers a diet of lists (aka listicles), games, quizzes, nuggets of news, data-driven graphics, maps and eye-catching images. The material, as with the other sites, is eminently shareable. So, in the words of ESI Media's press release, it "empowers readers."
