Two thirds (66%) of iPhone users - 11.6m people - buy items via mobile sites at least once a month, compared with less than half (47%) of Android smartphone owners. The survey of 1,000 smartphone- and
tablet-owing UK adults conducted by OnePoll found that iPhone owners were also the most frequent shoppers; one in 10 makes a purchase via their mobile every day. Despite Android’s larger
smartphone user base in the UK, 44% compared with 38% for the iPhone, iOS is still the dominant platform for shopping. Apple owners account for 46% of the 25.5 million UK consumers making mobile site
purchases on a monthly or more regular basis, compared with 38% on Android.
Read the whole story at Research-Live »