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Looking To Create Social Buzz? Here's How

BuzzFeed is renowned for its highly-shared content, disowning search engines in favour of a 'social-first' strategy and creating articles specifically for a sharing audience which go viral across multiple platforms of social media. Last week, BuzzFeed UK editor Luke Lewis gave a masterclass in creating a community and a buzz around content on social media as part of the news:rewired+ training day. Here are some of his tips for what has worked at BuzzFeed, and what could be applied elsewhere.

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