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36% of Smartphones Users Compare Prices in Stores

Yes, U.S. smartphone users are showrooming for better deals online, but they are also doing many other things to help them decide whether to make a purchase in-store, a study finds. Many U.S. smartphone usersare price-sensitive shoppers, using their devices while in stores to see if they can get a better deal elsewhere, particularly online. But many smartphone owners use their devices to do deeper research on products while in the aisles, not necessarily looking for a better deal but simply looking to inform their buying decisions, decisions that may very well lead to making a purchase in stores

Read the whole story at Internet Retailer »

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