Around the Net
GameStop Turning on In-Aisle Beacons
- Mobile Commerce Daily, Monday, August 4, 2014 12:05 PM
GameStop is attempting to fight back against Amazon and other online players by introducing real-time brand promotions, information, ratings and reviews to smartphone users directly in-aisle via beacons. Consumers who use GameStop’s mobile application this month in select Texas locations will trigger the transmission of expert content, relevant data and more when browsing a product area that interacts with Shelfbucks beacons.
