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GameStop Turning on In-Aisle Beacons

GameStop is attempting to fight back against Amazon and other online players by introducing real-time brand promotions, information, ratings and reviews to smartphone users directly in-aisle via beacons. Consumers who use GameStop’s mobile application this month in select Texas locations will trigger the transmission of expert content, relevant data and more when browsing a product area that interacts with Shelfbucks beacons.

Read the whole story at Mobile Commerce Daily »

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