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Mobile Commerce Company Turns to Quirky Ads

  • Afaqs, Tuesday, August 5, 2014 12:32 PM

Mobile commerce company Paytm has opted for the 'quirky route' in its new campaign which features absurd, yet hilarious ways to recharge one's phone. Executed by Contract Advertising, one of the ads has a young girl tapping a man's bald head to get a recharge done, the other ad film showcases a young man who puts his phone under his cat's legs to get an instant recharge. Both end with a voiceover "Shayad recharge karna kabhi itna aasan ho jaye, tab tak Paytm hai (recharging phones may become that simple in future but till then there is Paytm). The campaign seems to have struck a chord with the target audience, on social media platforms.

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