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Mall Owner Expanding iBeacon Deployment

Mall owner and manager Simon is expanding its use of Bluetooth-enabled iBeacon technology to create 200-plus  retail destinations in the United States and help bricks-and-mortar retailers evolve the shopping experience. Simon’s deployment of Mobiquity’s Mobi-Beacon network, already in place in 75 of its premier shopping destinations, provides a unique, opt-in opportunity for customers to engage with retailers, brands and mall apps for timely and contextually relevant personalized offers, information and real-time experiences. Operating off the Mobiquity network retailers in Simon mall locations are able to reach numerous shoppers every week on their mobile phones.

Read the whole story at Mobile Commerce Daily »

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