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Tablets Beat Smartphones in Conversion: Report

Medium screens for the win. When it comes to conversion rates, tablets beat their smaller smartphone counterparts and their larger desktop computer siblings in the U.S. and the U.K. A new analysis of 2.5 million transactions across 1,600 advertisers spanning retail, travel and telecom from Affiliate Window, finds that the average tablet conversion rate is 5.86%, beating out desktop’s conversion rate of 5.41% and smartphone’s rate of 3%. Affiliate Window, an affiliate marketing network, compiled the data from transactions on the web and mobile commerce sites of such clients as John Lewis, No. 10 in theInternet Retailer Europe 500 and Marks & Spencer, No.17.  

Read the whole story at Internet Retailer »

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