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Pretzel Chain Introduces Rewards-Based App

Pretzel franchise Auntie Anne’s has become the newest mobile loyalty player rolling out a robust program in assertion of its ability to thrive amidst competition via the intelligent use of technology to directly impact the customer experience. The “My Pretzel Perks” app works as a rewards system, allocating points for each visit and every dollar spent. There are three tier levels that can be attained based on the number of points a guest earns: Pretzel Fan, Pretzel Lover and Pretzel Perfect.

Read the whole story at Mobile Commerce Daily »

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