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Restaurant Chains Adapting to Mobile Behaviors

While each industry vertical has its own pace of technology innovation and risk-versus-reward criteria in regard to adoption, restaurant chains are experimenting heavily with mobile at present due to many customers using search, reviews and ordering from restaurants via smartphones. Due to the on-the-go nature of their businesses, fast-casual chains need to be available to their customers on mobile.

Read the whole story at Mobile Marketer »

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