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Puma Teams with Sports App for Engagement, Commerce

Puma hits a triple play with a new comprehensive sponsorship on mobile sports application theScore that includes custom content, engagement and ecommerce. The casual and athletic footwear brand has teamed up with theScore, which provides real-time sports news, scores and stats, for its “Forever Faster” campaign in a program that includes sponsored push alerts, one of the first examples of video-enabled native ads on the platform and an integration with WhatsApp

Read the whole story at Mobile Marketer »

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