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FTD Buying Commerce Sites of Gifting Business

Consumers that increasingly do more flower shopping online and increased competition from grocers and others that now sell a wider array of bouquets and plants helped spur FTD Inc.’s planned $430 million acquisition of Provide Commerce, FTD CEO Robert Apatoff told Wall Street analysts yesterday on the company’s second quarter earnings call. FTD, No. 105 in the 2014 Internet Retailer Top 500 Guide, announced July 30 plans to acquire the floral and gifting businesses, including the e-commerce sites, of Provide Commerce from Liberty Interactive Corp. (No. 6). 

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