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Sports Stadiums Loading Up with Beacons

  • Gigaom, Thursday, August 14, 2014 10 AM

There’s a mother lode of data in professional sports — individual and team stats, attendance figures, gate receipts, team standings, playbooks and tons of content. The question is what to do with it. The National Football League and three major Boston sports teams are revamping their data aggregation and analytics infrastructure and installing iBeacons in hopes of capturing more data from their ticket holders, tightening the feedback loop between fans and teams. But some IT pros with those teams acknowledge there’s a fine line between enhancing the game-going experience and distracting from it.

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