Around the Net

Barneys Pushes Recommendations to Drive Sales

Clothing retailer Barneys is working hard to make sure the shopping experience on mobile devices is as personalized as possible by pushing product recommendations and other content based on browsing history, and connecting browsing to actual transactions. The 30-store chain has an m-dot Web site and launched an application specifically for the iPad in April, and is now working toward launching a responsively designed site in the coming months. It currently counts more than half of its site visits as arriving via smartphones and tablets.

Read the whole story at Mobile Commerce Daily »

Next story loading loading..