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Burger King Offers Free Phone to Back App

In a reflection of just how important young, mobile-savvy consumers are for quick-service restaurants, Burger King is offering a free Android phone to support the national launch of its mobile coupon application. Consumers who visit the bk.com/android landing page can pick from a variety of Android phone models available from AT&T, Sprint and Verizon Wireless. To be eligible for the free phone, consumers must sign up for a new two-year activation or upgrade and enter the code FREEPHONE at check out.

Read the whole story at Mobile Commerce Daily »

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