Lidl is to stop door-to-door deliveries of its traditional promotional leaflets as it switches to TV, social media and cinema
advertising in a bid to broaden its customer base. The brightly coloured missives publicising bargains on fitness kit in
January, skiing gear in early winter and regular regional specials such as "Spanish week", are to be confined to stores as Lidl turns to social media and broadcast advertising to spread its
message.
Read the whole story at The Guardian »