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Reasoning Behind PayPal One-Touch Payments

  • Pymnts, Friday, August 29, 2014 1:08 PM

Consumers like their mobile devices and they increasingly like shopping on them. But merchants wish more of that activity happened inside their own mobile apps. That’s exactly the opportunity that PayPal’s One Touch payments brings to merchants, said Braintree CEO Bill Ready, by making it both easy and secure for consumers and merchants to use. Ready gave MPD CEO Karen Webster the inside skinny on why PayPal brought “one touch payments to the mobile app” and the impact he said it will have on delivering more sales to merchants. The mobile app is the place that merchants and consumers can create a relationship – a walled garden, if you will, where retailers want to make it easy for a shopper to buy – and more often. It’s also, logically, where shoppers want to conduct business with their favorite brands, which is they downloaded the chain’s app in the first place.

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