• ClickZ, Thursday, September 4, 2014 12:42 PM

In honor of the recent anniversary of rock 'n' roll legend Elvis Presley's death, Graceland in Memphis, Tennessee, has introduced a new interactive multimedia iPad tour that taps iBeacon technology to enhance visitors' experiences. The move puts Graceland at the forefront of a select group of businesses that are embracing this new technology as part of their marketing strategy. Throughout the tour, the iPads use beacons to deliver immediate location-based content, including audio recordings, videos, and photos, enabling guests to dive deeper into the story of Presley's life. Meanwhile, Graceland is also offering a separate iPad youth tour, which features interactive photo activities geared toward kids and tweens.

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