As brands and retailers explore the opportunity with mobile wallets, consideration should be given to how they can be used to gain the attention of millennials, who have careful spending
habits and technologically inclined mindsets. According to a recent report by Bankrate.com, 63 percent of millennials do not own a credit card. While technology is already ingrained in
millennials, they are likely already drawn to mobile wallet solutions.
Read the whole story at Mobile Commerce Daily »