It was a deep linking “experiment” in mobile advertising that wasn’t well received. Over the summer, people in San Francisco researching restaurant options on their mobile
devices received an unusual surprise. When users came across a mobile ad for the hugely popular reservations stalwart OpenTable, and clicked on the link to download the app, they were instead taken to
an AppLovin screen that offered not killer deals at their eatery…but one hawking mobile game downloads for money.
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