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YouTube Investing More Millions Into Video Stars

  • Forbes, Friday, September 19, 2014 12:16 PM
It’s done it before, and it’s doing it again. YouTube is investing additional millions to support its own video stars. In a statement, Google’s video unit said it will “fund new content from some of our top creators, helping them not only fulfill their creative ambitions but also deliver new material to their millions of fans on YouTube.” As Forbes notes, “It’s not the first time YouTube has tried to create professional-level content.” Rather, “In 2011, YouTube invested in channels with Hollywood types like Sofia Vergara and Ashton Kutcher, though many of the channels were not renewed.”

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