Around the Net

Subway Launching New App Featuring Video

Subway will launch a new mobile application on Oct. 1 that exemplifies how brands can bring together exclusive video content with promotional offers to engage smartphone users over time. The Freshbuzz app is just one of the mobile elements in a new Diet Coke and Taylor Swift promotion that also includes a mobile-friendly Web experience, mobile media and engagement on social and CRM channels.

Read the whole story at Mobile Marketer »

Next story loading loading..