Mobile commerce has been thriving in many parts of the world, but in Brazil, its growth has been stymied. One of the most significant challenges that mobile payments faces in the country is
unstable bandwidth. There is also a general lack of awareness among consumers about what mobile commerce is and retailers have expressed disinterest in mobile payments because of limited profit
margins. These issues are making Brazil a relatively unattractive mobile commerce market. Retailers have expressed their concerns regarding the low profit margins they see in the mobile space. Deal of
the day promotions, which are common throughout the retail industry, are expensive for retailers to participate in, and the benefits they see from their participation are not enough to justify the
effort.
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