- NFC World, Wednesday, October 8, 2014 11:50 AM
The US Tennis Association (USTA) has used a network of Bluetooth beacons placed around the US Open’s Flushing Meadows venue to tailor its mobile app to event attendees, learn how
ticket holders moved around the location, and push messages to fans. The Bluetooth beacons were supplied by Gimbal and used in conjunction with Urban Airship‘s mobile marketing
platform to deliver messages.
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