• Mobile Marketer, Thursday, October 9, 2014 11:15 AM

Domino’s Pizza is serving up a more human approach to digital customer service and brand persona with its multi-functional personal virtual ordering assistant, Dom. In an effort to increase personalization, Domino’s created the voice ordering mobile application to differentiate the ordering experience from competitors and add a personal component to the brand image for consumers to recognize and enjoy. Dom the assistant has a slew of catchphrases for every customer, and accepts a multitude of order options.

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