• Chain Store Age, Friday, October 10, 2014 12:12 PM

Target Corp. is enhancing the digital experience for its customers. The company is revamping its existing flagship app (with new versions for both iPhones and iPads) and its Cartwheel coupon app, and is also developing a new app for pharmacy, with rollouts scheduled for later this month. The retailer is also in the middle of updating its gift registry app. “We view mobile as the new front door to Target,” said Jason Goldberger, senior vice president of Target.com and mobile. “We’re launching a host of significant enhancements and updates to Target’s mobile offerings – making it easier than ever for guests to shop Target.”

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