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Flash Sale Apparel Retailer Drives Sales Via Mobile

Flash-sale apparel retailer JackThreads sees its growth stemming from driving shoppers to buy while on their mobile devices, says Jonathan Newcomb, the retailer’s vice president of acquisition and retention marketing. There’s a good reason for that thought—mobile is at the heart of the retailer’s business. JackThreads, No. 175 in the Internet Retailer 2015 Mobile 500, gets 68% of its total traffic from mobile devices and mobile accounts for half of the retailer’s revenue, with the brand’s mobile app accounting for 90% of those sales.

Read the whole story at Internet Retailer »

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