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Canadian Shoppers Lean More on Smartphones

Most Canadians will be armed with their smartphones while shopping this holiday season and likely won't pull the trigger on purchases without launching a few quick searches first, suggests new research. In an online survey of nearly 1,000 Canadians conducted last month, a majority of consumers said they planned to rely on their digital devices while shopping even more than they did last year, according to a report prepared by Tapped Mobile, App Promo and BrandSpark International.

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