Exactly a year after it launched a mobile app, Amazon India gets half its traffic from smartphones. "The significance of mobiles is much higher in India than anywhere else as most of first time
internet users will come on the mobile," says Amit Agarwal, country manager and vice president, Amazon India. "The mobile will be the first point of contact for customers
here." Flipkart.com, the poster boy of e-commerce, now prefers to be called a mobile or m-commerce company.
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