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Agency Launches Beacon Platform

NEW smartphone technology designed to increase sales and "enhance the brand experience" has been created by a Worcester company. Creative design and digital agency Ventutec, based in Queen Street, has launched its iBeacon technology platform after receiving funds from the Proof of Concept programme, managed by Worcestershire Business Central. Designed to provide "contextually rich mobile solutions" iPyrids are small hardware devices, known as iBeacons, which are placed around a physical venue such as a shop, auditorium or museum.

Read the whole story at Worcester News »

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