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Sodastream Cuts Deal With Pepsi

  • Forbes, Monday, October 27, 2014 8:33 AM

Sodastream and PepsiCo are using the Florida market to test make-at-home soda. Sodastream stock was up 15% on the news. The deal gives Pepsi a new sales channel in an anti-sugar, anti high-calorie environment. The 10-week test in Orlando and Tampa includes naturally sweetened Pepsi Homemade and Sierra Mist Homemade with 50-60 calories per serving. Coca-Cola is planning a similar move with Keurig.

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