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Apple Pay Not a Game Changer Everywhere

  • ClickZ, Wednesday, October 29, 2014 12:47 PM

Apple Pay is all very warm and seamless in that Apple sort of way. Selected credit is easily slotted neatly into the Passbook linked to each phone, which then enables payments with Apple Pay. There is no messing about opening apps - simply hold the phone near the point of sale, hit the Touch ID, and as Apple itself says, "You don’t even have to look at the screen…a subtle vibration and beep let you know." Easy!  The initial Apple Pay launch focused on North America, with Apple signing up an impressive array of banks and merchants

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