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Cyber Monday Mobile Increase Projected

Using a mix of its own data and third party data, mobile ad personalization platformAppLovin is predicting that nearly 30 percent of Cyber Monday transactions this year will come on mobile devices. This is transactions — not traffic. The awkwardly named Cyber-Monday has been the biggest online shopping day of the year in the US since 2010 according to comScore data. In 2013 Cyber Monday sales rang up roughly $2.3 billion according to Adobe.

Read the whole story at Marketing Land »

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