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Forrester Says Digital Will Overtake TV In Two Years
- Advertising Age, Wednesday, November 5, 2014 8:10 AM
Digital advertising spend in the U.S. will top TV spend by 2016 and hit $103 billion in 2019, giving it 36% of all ad spending, per data from Forrester's ForecastView model. U.S. advertisers will spend $85.8 billion on TV ads in 2019, which will equal 30% of overall ad spending that year. Television budgets will erode as advertisers to go digital video channel, but the investments will come from fresh cash infusions, not TV budgets.
