R.J. de Vera, officially "leader of the customer engagement group" at the car-care brand Meguiar's Inc., helped transmute the SoCal Japanese import tuner craze to industry
aftermarket gold in the 2000s. De Vera, a trend predictor, consultant, buff-book editor, designer, and customizer, says that while 20-somethings may be lukewarm about autos, pre-teens are really into
cars. "They know exactly, specifically, what car it is and they know the specs. It's crazy. It's happening all the time."
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