- Barrons , Wednesday, November 12, 2014 10 AM
Smartphones have changed Chinese consumers’ shopping habits. As of the third-quarter this year, mobile accounted for one-third of total online shopping there, data
from iResearch show. In the third-quarter, mobile e-commerce rose by 251% (!) from a year ago to 231 billion yuan ($37.9 billion), well surpassing the overall e-commerce’s 50% growth
rate. Alibaba Group (BABA) remained the clear leader in China’s mobile commerce space, with an86.2% market share versus second-quarter’s 86.1%.
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