Around the Net
Mobile Consumers Differ, Says Report
- Mobile Marketer, Monday, November 17, 2014 12:20 PM
Mobile is driving the need for consumer packaged goods brands to have a deeper understanding of different consumer groups, as some are clamoring to engage directly while others are open to
the possibility if approached correctly, according to a new report from IBM Business Value. With mobile driving the desire of consumers to interact with consumer packaged goods brands
directly and making it easier to enable such direct interactions, these marketers must recognize that not all mobile consumers are created equal, according to a new report from IBM Business
Values.
