Wired considers “startup studios,” which are taking a new approach to the technology startup model. According to this new formular, “You start a business, your business experiments with lots of ideas, many ideas fail but some succeed, you turn these ideas into new businesses, and the formula repeats on its own,” Wired reports. Under the old rules, "You get an idea, you build a product based on your idea, you start a business to sell your product, your business succeeds -- or, more likely, it fails -- and you start all over again, looking for a new idea.”