Around the Net
VW Gets Leads from Mobile Game
- Mobile Marketer, Thursday, December 11, 2014 1:38 PM
Volkswagen China has collected more than 300 qualified sales leads in just 10 weeks through branded mobile games. The gaming series Sports Car Challenge contains an
in-game link that connects potential customers directly to Volkswagen CRM agency. Through an interactive experience, Volkswagen use mobile to turn fun into direct conversion.
