Online ticket services such as SeatGeek as well as movie studios are seeking out Twitter for mobile ticket sales through Promoted Tweets and embedded links, reflecting the social network’s potential as a platform for mcommerce. As uses of social commerce are becoming more possible with Twitter’s Buy Now feature, ticket search engines such as SeatGeek, Fandango and Movietickets.com can leverage this feature to reel in more sales. Consumers are more open than ever to mobile deals, proving that the Twitter News Feed is an appropriate place to reach them.