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Hershey Sticks with SMS Over Beacons

Despite the buzz surrounding beacons, The Hershey Co. is opting to leverage SMS text messaging to activate in-store shoppers and deliver a coupon. Heading into 2015, a big focus for retailers and brands is how best to engage in-store shoppers via the smartphones in their hands with the goal of driving sales. While beacons are often pointed to as a way to accomplish this goal, they do have a few shortcomings – including limited reach – which is why marketers such as The Hershey Co. are taking another look at SMS, which can reach a broad audience on mobile.

Read the whole story at Mobile Commerce Daily »

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