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Pinterest Ads Will Look Like Pinterest Posts
- BostInno, Monday, January 5, 2015 9:17 AM
In June, Pinterest started testing promoted pins from Nestle, General Mills, Kraft, Gap, ABC Family, Expedia and Lululemon. Now the social channel is expanding the program, letting advertisers pay to promote their pins with a native-advertising approach, where those images will look like regular pins. One might mistake an ad for a post from a regular user because the ads will be geo-, behavioral, and demographically targeted.
