Sure to disquiet journalism purists, The New York Times is creating an “audience development department,” executive editor Dean Baquet just revealed in a letter to the newsroom. The paper
doesn’t want to become a click-factory like Huffington Post or Buzzfeed. “Its purpose is not to chase clicks, but to expose as many people as possible to our finest work, and to connect us
to readers in new and deeper ways,” Baquet explains. “If we are aggressive in making our journalism widely available, and resolute in doing unmatched coverage, we will have more impact on
the world, and draw new subscribers and advertisers.”
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