Amazon saw more than 25 percent of Login and Pay with Amazon payments come from mobile devices in 2014, underscoring the power of streamlined checkout processes on mobile as well as the online
retailer’s growing role in driving mobile commerce across the Web. Amazon has also been differentiating itself from other retailers by offering a more seller-friendly brand approach, which
includes its 2014 rollout of the Amazon Seller app, a mobile application designed to help on-the-go sellers manage business transactions on their smartphones. These features, combined with the wide
inventory of products Amazon provides, led to the brand seeing more than 2 billion units ordered worldwide from businesses of all sizes.
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