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International Fair to Use Beacons for Attendees

The world’s biggest toy show is just around the corner. And Spielwarenmesse, organizer of the 2015 German International Fair in Nürnberg, is hard at work to ensure all 75,000 expected visitors will feel right at home on January 28. To help attendees — especially first-timers — navigate the 2,700+ exhibitors and the more than one million products, Spielwarenmesse has introduced a free downloadable app for Apple, Google Android and Windows Phone 8 users.

Read the whole story at Toys & Games »

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