• Mobile Commerce Daily, Friday, January 23, 2015 12:05 PM

Gilt and Rue La La are retrofitting their applications with new features and functionality such as free early access to sales and pre-sellout notifications that reflect big expectations from the platforms in the year ahead. The brands’ flash-sale apps have been updated in the past month, a check of the Apple App store reveals. Besides reflecting an attempt to respond to customer feedback, the changes speak to an effort to satisfy shoppers who have become more comfortable with mobile spending and expect even greater shopping convenience.

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