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Electronics Retailer Adds Mobile Shopper Support

Dixons Carphone, a European electronics retailer, has launched TouchCommerce’s TouchChat engagement solution to ensure online support for customers during their journey to make a purchase. The chat solution will be available on the Currys and PC World Web sites and By tapping this online capability, which is accessible across mobile, tablet and desktop platforms, Dixons Carphone can also gain real-time customer analytics to present relevant content to the right audience at the right time.

Read the whole story at Mobile Commerce Daily »

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