Bonneville International is leveraging SMS messaging to better engage audiences across its portfolio of radio stations in contests and sweepstakes while reducing costs. Bonneville’s
use of Marketron’s SMS service will enhance marketing programs by allowing a disc jockey to alert listeners about a sweepstakes, then broadcast what keyword or short code they have to text in to
be entered to win. The move points to mobile’s ability to help broadcasters efficiently streamline audience communication at a cost that makes the system readily available to all stations,
regardless of market size.
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