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Regional Grocer Launching In-Store Beacons

Regional grocer Niemann Foods is one of the first independent supermarkets to leverage iBeacons in storefronts to provide customers with personalized offers and new in-store services via its branded mobile application. Niemann Foods is teaming up with location analytics firm Birdzi and its Shopper Engagement Platform to roll out the technology to all 45 of its bricks-and-mortar stores in Illinois, Missouri and Iowa by spring 2015. 

Read the whole story at Mobile Commerce Daily »

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